ERT Highly Commended Retailer of 2021

ERT Highly Commended Retailer of 2021

In it’s 15th year, the prestigious ERT ceremony took place on the 6th December 2021 at the Grand Connaught Rooms in London, which commemorated the very best from across the electrical retail sector. We are pleased to announce that Coopers were given ‘highly commended’ status!

The ceremony included a conference with guess speakers, and we were delighted that Coopers owner, Darrin Christan was invited to be part of a 3-person panel in a questions and answers segment.

Darrin is a huge advocate of independent high street retailing. He firmly believes that the rich tapestry of independent Café, restaurants, book shops, clothing shops all the way through to electrical appliances shops makes the high street what it is, and brings something that the multiple chain retailers cannot ever replicate.

Darrin said, “In the current pandemic and moving forwards, it is important to support local independent high street business. These businesses are key in creating community. The quality and care an independent business-like Coopers Home Appliances brings to truly unique. This quality of care is echoed by our staff members who work incredibly hard to be innovative and create a positive brand image.

The future of retail is changing and throughout lockdown we decided to evolve with it. Our aim is to turn Coopers into a serious destination store. By partnering with key brands such as Smeg, Fisher & Paykel, Leibherr, and the BSH group to name a few. We plan to bring our customers an interactive shopping experience. One where customers don’t just see appliances, but they are able to have real hands-on experiences and get to know them.”

The highly commended status is a fantastic accolade to add to our already large chest of awards and acknowledges the work we have done so far.